How to Crack Amazon Interviews: Essential Leadership Skills for Software Engineers
Introduction If you are preparing for an interview at Amazon, understanding data structures and system design is only part of the equation. Amazon places equal, and sometimes greater, emphasis on Leadership Principles (LPs). Many candidates with stro...

Introduction
If you are preparing for an interview at Amazon, understanding data structures and system design is only part of the equation. Amazon places equal, and sometimes greater, emphasis on Leadership Principles (LPs).
Many candidates with strong technical skills fail not because of coding rounds, but because they struggle to clearly demonstrate leadership behaviors during behavioral interviews.
This article is written specifically for software engineers preparing for Amazon interviews. It explains:
- How Amazon uses Leadership Principles in interviews
- What interviewers actually evaluate
- How to structure answers using the STAR framework
- Common questions mapped to principles
- A practical preparation strategy based on real interview experiences
What Are Amazon Leadership Principles?
Amazon operates on 16 Leadership Principles that define how employees think, act, and make decisions. These principles are not aspirational values — they are interview evaluation criteria.
Interviewers are trained to assess candidates against multiple principles in every round, including technical rounds.
Some core principles include:
- Customer Obsession
- Ownership
- Invent and Simplify
- Bias for Action
- Dive Deep
- Earn Trust
- Deliver Results
- Learn and Be Curious
You are not expected to memorize definitions, but you are expected to demonstrate them through real experiences.
How Leadership Principles Are Used in Interviews
Amazon interviews are heavily behavioral, even during technical rounds.
An interviewer may ask:
- One coding problem
- Followed by two behavioral questions
- Each question mapped to specific leadership principles
Interview feedback is written explicitly in terms of LPs. A technically correct solution can still result in a rejection if leadership signals are weak or unclear.
Interviewers look for:
- Decision-making under ambiguity
- Accountability beyond assigned responsibility
- Ability to handle failure and learn from it
- Customer-first thinking
- Data-driven problem solving
The STAR Method: Mandatory, Not Optional
Amazon strongly prefers answers structured using the STAR method:
Situation
Provide context. Keep it brief but specific.
Task
Explain what was expected from you.
Action
Describe exactly what you did. This is the most important part.
Result
Quantify outcomes wherever possible. Include impact, learnings, or long-term benefits.
Avoid generic or team-only answers. Interviewers want to understand your individual contribution.
Example STAR Answer (Ownership)
Question: Tell me about a time you took ownership of a problem outside your role.
Situation: A production service owned by another team was causing latency spikes in our application.
Task: Although it was not owned by my team, I was responsible for ensuring customer experience was not impacted.
Action: I analyzed logs, identified a misconfigured cache, coordinated with the owning team, and proposed a fix with supporting metrics.
Result: Latency dropped by 40%, incident frequency reduced, and the fix was later standardized across similar services.
This answer demonstrates Ownership, Dive Deep, and Customer Obsession.
Common Leadership Principle Questions (with Intent)
Customer Obsession
- Tell me about a time you worked backwards from customer feedback
- Describe a situation where customer needs conflicted with engineering convenience
What interviewers look for: Long-term customer impact over short-term gains
Ownership
- Tell me about a problem you solved even though it was not assigned to you
- Describe a time you took responsibility for a failure
What interviewers look for: Accountability and bias toward action
Bias for Action
- Describe a time you made a decision with incomplete information
- Tell me about a risk you took and how it turned out
What interviewers look for: Speed with reasonable judgment
Dive Deep
- Tell me about a time data helped you find the root cause
- Describe a debugging or performance issue you investigated deeply
What interviewers look for: Analytical thinking and technical curiosity
Earn Trust
- Tell me about a time you disagreed with a teammate or manager
- Describe how you handled a conflict
What interviewers look for: Respectful communication and maturity
Preparation Strategy That Actually Works
1. Map Stories to Principles
Prepare 2–3 strong stories per principle. One story can be reused across multiple principles if framed correctly.
2. Write Stories Down
Do not rely on memory alone. Write STAR points in bullet form.
3. Practice Verbal Delivery
Most candidates fail due to unclear communication, not lack of experience.
4. Quantify Everything
Use metrics: latency reduced, cost saved, users impacted, errors reduced.
5. Be Honest About Failures
Amazon values learning from failure more than perfect execution.
Common Mistakes to Avoid
- Speaking only about the team, not yourself
- Giving theoretical or hypothetical answers
- Skipping results or impact
- Over-polishing stories until they sound scripted
- Ignoring leadership questions in technical rounds
Final Thoughts
Amazon interviews are designed to test how you think, not just what you know. Leadership Principles are the backbone of this evaluation.
If you prepare structured STAR stories, align them clearly with principles, and communicate impact confidently, you dramatically increase your chances of success — even in highly competitive loops.
For software engineers, mastering Leadership Principles is not optional. It is a core interview skill.